Christie’s NY Windows
Ensuring the accurate translation of world-renowned artwork into both large-format visuals and print was a tremendous responsibility. For this eager art enthusiast, trips into the vaults to view originals were an unforgettable privilege.
Seagate 14TB Holiday Campaign
Building a holiday campaign is always fun, and working with an abstract concept and a tech-savvy audience is a challenge. Seagate asked for a lot in a short span of time – concept, copy & modular assets. The team was scrappy and resourceful – shooting models in-house to mitigate cost and retain creative control - and building scalable animations that the client could deploy over a six week campaign across 30+ countries.
Elizabeth Arden Product Imagery
There’s more than meets the eye to any cosmetic product shot – from lighting and photography to the most minute retouching to the crimp on a tube, project managing the Arden family of product imagery required focus and a keen eye for color.
When the founders of SurfStitch wanted to take their idea into the retail space, I was able to paddle out to help strategize and plan branding, site development and e-commerce. These days they’re the world’s largest online action sports and youth apparel network. Dude.
Of a myriad of licensed goods produced for tour and kissonline.com, the KISS Kasket was by far the most interesting and challenging project. I worked directly with Gene Simmons to produce this unique collectible.
Christie’s Auction Catalogue
Gates Corporation IPO
Taking a hundred year old industrial brand into the digital age for an IPO is a good trick. Doing it in three weeks? Let’s just say it was an all-hands-on-deck situation. With a range of media – video, signage for the NYSE, 3D modeling, subway posters, print ads, digital buzz, social, press packages, broadcast - having experience in a variety of deliverable formats made me a natural to manage this intense, broad-reaching project.
When Perry Ellis International took over Jantzen’s web presence, everything had to undergo a polish and refresh. From look and feel to UX and dev, I managed this transition. The site is still working off the original build more than a decade later.
CenturyLink needed a specific effort highlighting their capabilities for B2B digital transformation. I managed a multidisciplinary team through an effort that included the design and development of splash pages for the new messaging, an email nurture campaign and its accompanying analytics, motion graphics for trade shows, and the design and printing of physical mailers.
Tiffany & Co.
An iconic brand requires vendors with incredible attention to detail, precise use of color and print production technique of the highest professional level. At C2 we handled all of the jewelry company’s advertising print collateral - from bus shelters to billboards, as well as print ads and digital banners.